New Balance Is The Brand Of The Moment

New Balance has come a long way since its beginnings in 1906 as an orthopaedic footwear company. In the following decades, New Balance steered away from prescription footwear and moved its focus to creating running footwear. Somewhere along the line, they became the trainers worn by, as the brand’s tagline goes, “supermodels in London and dads in Ohio” — and just about every stylish person between.

In recent years, New Balance has become the go-to footwear for genuinely cool and fashionable people. We’ve rounded up the best models you can buy below to help you decide which pair is best for your vibe.

New Balance 550: Retro Revival

If you’re into the retro aesthetic, the New Balance 550 is a must-have. With its vintage basketball-inspired design, the 550 screams ’90s nostalgia. The chunky silhouette and bold colourways are perfect for those who love to make a fashion statement. Whether you pair them with baggy jeans or a comfy co-ord, these trainers add a touch of old-school cool to any outfit.

New Balance 530: Versatile Comfort

For those days when comfort is key but style can’t be compromised, the New Balance 530 is your go-to choice. With its blend of suede and mesh, these trainers provide a snug fit while allowing your feet to breathe. Plus, they come in various colourways to match any mood or outfit. From athleisure to streetwear, the 530s have you covered.

New Balance 327: The Bold Trailblazer

If you’re all about pushing boundaries and setting trends, the New Balance 327 is the style for you. These trainers feature a bold and distinctive design that will turn heads wherever you go. With their oversized ‘N’ logo and unique sole, they embody a fearless spirit that’s perfect for fashion trailblazers.

New Balance 480: The Court Classic

Inspired by the original style worn by the pros, the 480 was revived from the NB archives in 2021. These trainers are designed for everyday adventures with durable soles and a perforated toebox to keep you comfortable all day. But don’t let their functionality fool you; they also bring a stylish edge to any look.

New Balance 574: Classic Comfort

The New Balance 574 is a true classic that has stood the test of time. Known for their unmatched comfort and timeless design, these trainers are a staple for any sneakerhead. Whether heading to class or hanging out with friends, the 574s have your back (and feet).

New Balance 237: Minimalist Icon

If minimalism is your style, the New Balance 237 offers a sleek and clean look. With its slim profile and subtle branding, these trainers keep things low-key. They’re versatile enough to be dressed up or down, making them a perfect choice for anyone who values simplicity.

Whether you’re making a bold statement with the 327 or keeping it classic with the 574, one thing’s for sure: New Balance is the brand of the moment and is here to stay. Which New Balance style resonates with you the most? 

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