Doing It For The Love Of It is about moving for pure enjoyment’s sake. It’s about saying yes to the things that make you feel good and no to the things that don’t. After all, life’s too short for immense pressure or unachievable goals. What we’re looking for is simple: joy. Muscle aching, team hugging, head-clearing joy. 

It’s more than just sport. It’s a whole lifestyle. And we do It For The Love Of It.

What’s an It?

Everyone has an It. It’s the thing that instantly brightens your day. That sends endorphins rushing through your body. That has you leaving your training session with a smile that lasts the whole day. It’s your thing. Simple as that. And when doing it feels this good, it never feels like a chore.

What Is A Champion?

Anyone can be a Champion. All it takes is showing up for yourself in a way that feels right. For our new campaign, we linked up with eight incredible individuals and groups across Ireland who literally do it For The Love Of It. They bring their It to everything they do, every single day, and all bring an inspiring backstory to the table, too. Scroll through to learn more about them.

Meet Our Champions

Founded during the pandemic, the Fun Guys Run Club started as a small group looking for a socially distant workout. The club has since grown into a vibrant community that’s about so much more than running. Their weekly Sunday morning runs have become a space for open dialogue, where runners can connect with others, find inspiration, and make new friends. And their Love Of It extends far beyond Dublin – as well as their weekly runs, the club organises events and challenges, with members travelling as far as Burning Man and Vienna together. The Fun Guys Run Club has shown that their ambitions know no bounds – and they have no signs of slowing down any time soon.

Dedicated to helping young players reach their full potential, Training121 has become a leader in football training across the country. Founders Gary, Gary and Morgan grew up together and bonded over their love of the game, so it felt like a natural next step to start their own training program in their local area. Now, it has evolved into a community of passionate players and coaches, providing a setting for open discussion and a love of football through their in-person sessions, social feeds, and podcast. Training121 believes everyone should be able to play and enjoy football, regardless of their skill level or background. For them, football is more than just a sport – it’s a way of life. That’s why they do it For The Love Of It.

Irish ultra-marathon runner Conor O’Keeffe’s running journey came from a desire to push himself to new limits. With a deep love for running and a passion for challenging himself, Conor has not only conquered some of the toughest and most gruelling ultra-marathons across the globe, but has also inspired countless others to take up running and meet their potential. From 

sharing his latest trail runs and group hikes on social media to founding CrúMan, an outdoor adventure community centred around men’s mental and physical health, everything he does is motivated by his Love Of It.

Kate McQuillan’s yoga journey began with the goal of helping people find a sense of calm and balance in their lives. Kate’s deep love for yoga and mindfulness has led to her carving out a space as a respected figure in the Irish yoga community. What started as a personal workout has evolved into a full-blown career where Kate shares her expertise and teaches yoga to students of all kinds. Her philosophy is centred around her belief that yoga is for everyone, regardless of their background or experience level. As she continues to teach and inspire others, Kate’s Love Of It remains at the heart of everything she does.

Irish Sprinter Gina Apke-Moses is not only making waves in the sport but becoming an inspiration for many along the way. Starting athletics at age 11 in Dundalk, she specialised in sprinting before relocating to Birmingham to train at an elite running club. During the pandemic, Gina kept her focus on training and staying motivated, which led to her winning a silver medal in the 100m at the European U20 Athletics Championships in 2021. As Gina continues to reach new heights in her athletic career, she has her sights set on competing in the Olympic Games. With her impressive skills and her Love Of It pushing her forward every step of the way, we have no doubt that Gina will make her dream a reality.

Physiotherapist and avid gym-goer Aisling Frawley is a true advocate for the transformative effects of exercise on physical and mental health. Aisling believes that working out is about so much more than looking good; it’s about feeling strong, healthy, and powerful. In her work, Aisling promotes the domino effect that exercising has on your lifestyle – where feeling better makes you want to eat better and even exercise more to continue that good feeling. And that good feeling is exactly what doing it For The Love Of It is all about.

When William Hughes isn’t tutoring at Setanta College, you’ll find him coaching strength and conditioning at Shannon Rugby Football Club. William’s commitment to staying fit and healthy in his personal life has translated into his career. As a tutor, he is passionate about sharing his knowledge with others and spreading awareness about the importance of fitness and its benefits. William’s training approach is individualised, considering each player’s unique requirements and objectives. Under his guidance, Shannon RFC has significantly improved strength, speed, and overall fitness levels. His impact on the team is undeniable – just like his Love Of It.

When Philip Keating isn’t inspiring young minds in his work as a teacher, you can find him out on the field with Phoenix FC, showcasing his skills and leading his team to victory. Philip’s Love Of It extends far beyond the football pitch, and he’s happiest when in the gym or at kickboxing training at Fantom Gym & MMA Club. Philip’s unwavering dedication to sports benefits not only his physical health but helps him manage the demands of his busy work schedule. It’s no wonder that his students look up to him as a role model, both inside and outside the classroom.